YouGiveGoods is a web tool that makes it easy for users to raise goods for for local drives. For simplicity's sake, here is the copy from their website... YouGiveGoods is an environmentally friendly, revolutionary way of helping others. We connect people who want to give real goods to those who need them—at food pantries, animal shelters or homeless shelters. Our technology makes it easy to start a drive or to contribute to a drive to support these kinds of organizations. By simplifying the process of giving, we hope that more good gets done.
And more of that...
YouGiveGoods is a socially conscious company founded with the purpose of making it as simple as possible to start and promote drives that support charities and organizations that help those in need—such as food pantries, animal shelters and homeless shelters. YouGiveGoods makes contributing to those drives an easy, enjoyable and rewarding experience.
Great, right? We developed many different logo concepts for YGG (as they've come to be known around the office), and this post explores some of my work helping to develop this unique brand.
The first concepts I worked on revolved around an icon that displayed "friendly packaging." I wanted to convey the idea that YouGiveGoods is involved in taking the love and kindness their users are showing others, and making it easy to package that up.
The first icon here is simply a box, friendly rendered within a "G". The heart in a box is the most literal icon for this concept, and the final can with an arrow is more descriptive of the actual YGG process.
You Give Goods Brand Concepts
After addressing the literal storytelling of YouGiveGoods, I changed direction and began to focus on the social element of this service. Sharing your drives and activity on the site is integral to the way YGG works, so I developed some concepts that revolve around communication, using the iconic "speech bubble" as a containing shape.
Lastly, I explored the "delivery" portion of the YouGiveGoods brand, creating a fun truck as a mascot of sorts. Although none of these illustrations made in into the final set of marks, a truck remains a central visual element of their brand.
Alternate Truck Concepts
So there you go. As I said, none of these designs are the final brand; the selected logo was created by my partner Senior Designer at NFIDM, Jahanzaib Malik. Zaib is a very talented designer whose work is housed here. If you have some time, head on over to YouGiveGoods.com and see if there is a way to get involved.