Sometimes an idea will lodge itself in my head and refuse to leave. It doesn't have to be a big idea, but it won't budge from some corner of my mind until I do something about it. Even three years later. Just as I was finishing up school I read a blogpost featuring a chart made by Jane Sample, of Canadian advertising blog Dear Jane Sample fame. Unfortunately, the wordpress blog was taken down in 2009, so I cannot provide the original link. The chart features all the brands she interacts with throughout one day, hour by hour. Here is the big picture (be warned, there are some grown-up jokes).
Possibly as a response, designer Tanner Woodford designed a brand clock later that year. The image counts brand interaction over the course of one day. His is much more detailed image than Jane's original, depicting the weightiness, interaction, or presence of the brand on himself by the size of the logo on the clock.
I am aware of my three year tardiness on this, but the idea of documenting brands that are continually present in your life has continued to persist in my brain. Partly because I like graphs and charts, collecting data, infographics, and also combining logos together. So I elected to make a similar project, but rather than showing brand usage over time, I wanted to take a "snapshot" of a moment, and show which brands I am interacting with and/or exposed to at that second.
The amount of online brands I could be exposed to during any given minute are staggering, so I decided to pare it down to the ones used with most frequency, as well as personal preferences. This makes for largely honest and comprehensive view of my life at this second.
I elected not to include all the online brands in this particular image, because if I included every open tab and software program I usually run simultaneously I don't think I could fit everything in the circle.
Click here for the full-size JPG.
Click here for the full-size PNG with transparent background.
So now that is done, and my idea-conscience is clear.